Who are the audience? How do we know this?
The audience for this particular issue of Ebony will probably be mostly women or Beyoncé fans, but also appealing to men because of the sexual image of this particular celebrity. Also parents as they have an article ‘Who’s watching your kids?’ and I would assume from the sell lines promoting articles on ‘managing your money’ and ‘getting over your ex’ this is a magazine for a more mature audience of mid 20s onwards; as this is the age at which most people are employed and are possibly starting families.
The audience for this particular issue of Ebony will probably be mostly women or Beyoncé fans, but also appealing to men because of the sexual image of this particular celebrity. Also parents as they have an article ‘Who’s watching your kids?’ and I would assume from the sell lines promoting articles on ‘managing your money’ and ‘getting over your ex’ this is a magazine for a more mature audience of mid 20s onwards; as this is the age at which most people are employed and are possibly starting families.
What is the text selling?
The Beyoncé franchise, along with African American news and importance.
What sort of attitude/tone does it have?
The main image connotes power and this could either be seen as power of the black culture in today’s society or power of women as Beyoncé is a huge inspiration for women.
The main image connotes power and this could either be seen as power of the black culture in today’s society or power of women as Beyoncé is a huge inspiration for women.
Consider the ideology of the texts- what is valued/believed in?
I think that the main focus on this magazine is sort of family life which includes work, relationships (more than often being marriage) and children, therefore the magazine writers have really thought about the mind set of their target audience; what will appeal to them and what daily issues they face and have then developted articles that they can both relate and find use from. From doing research on the background of this magazine I have found out that it’s popular amongst people of African- American ethnicity and this is its main market and therefore any significant news or changes that will affect this culture would be published through this magazine.
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